Arkema Digital Experiences
// Overview
Interactive experiences for Arkema’s new showroom ‘Le Lab’ at La Défense — designed for both on-site presentation and web deployment, extending innovation storytelling beyond HQ.
Arkema’s innovations, products, and services deserves wider visibility.
Following the success of Atelier 4.20, Arkema's previous showroom we have fully designed, "Le Lab" needed new interactive experiences that could also travel beyond it's HQ in La Défense.
Problem
Materials science is complex — and too often locked away in labs or internal presentations. How to explain complex innovations and materials in a way that is accessible and adaptable to multiple contexts?
Solution
We designed responsive interactive experiences that let audiences play, explore, and understand. Installed in Le Lab and optimized for web, they turned cutting-edge chemistry into intuitive storytelling accessible worldwide.
