FDJ 3D Design & Software

// Overview

Official 3D draw animation of EuroDreams—produced in real time via custom Unreal software, delivering unique, localized content across TV and digital platforms in 8 countries.

Timeframe:
5 months
Tools:
3D · Real-Time · Unreal Engine
Delivered:
3D Animation · Animation Generator Software · Product Design · Sound Design

Behind the scene of numbers design, as a grid, for FDJ Eurodreams official draw animation.

Details

The launch of EuroDreams was more than just a new lottery — it was the first in two decades.

The challenge lay in giving it a fresh visual identity and twice-weekly draw animations that felt exciting, transparent, and uniquely European.

Problem

Twice a week, millions would watch a draw. How to keep it engaging, modern, and credible — across eight countries and countless platforms, within tight delivery timeline?

Solution

We designed official 3D animations that could change at every draw and become its own spectacle with variation of colours, shots angles, localized text, while remaining consistent and never boring. Implemented into a custom Unity-powered software, unique draw videos were generated under five minutes, twice a week.