Coty Website Revamp
// Overview
A fully redesigned Coty.com—reflecting the group’s refreshed brand identity and vision for universal beauty, embodied through UX/UI Design, content production, and SEO strategy.
Coty was stepping into a new era under a refreshed vision of beauty without limits.
The site had to reflect this transformation, not as a corporate tool, but as a platform making Coty visible and recognizable as a strong brand in its own right.
Problem
Coty’s previous site spoke in corporate language, not the voice of a bold beauty brand. It lacked visibility, clarity, and emotion.
Solution
We rethought everything — from UX/UI and content strategy to SEO and functional specs — delivering a site that works as Coty’s global brand platform: inclusive, modern, and strategically aligned.
