Photo of a visitor inside Anjac's HQ new showroom infinity room, where emotions are tracked via an EEG-powered and used to interact in real-time with generative visuals.

Anjac Infinity Room

// Overview

An infinity room, transforming emotions captured by EEG headset into visual input interacting in real-time with designed landscapes.

  • Timeframe:

    5 months

    Tools:

    Generative Design · EEG · Figma · Neuroscience

    Delivered:

    Immersive Room · Generative Design · Custom Software · Hardware Deploy

Emotion capture via EEG headset and translated to colours and shape for Anjac's showroom.
Emotion capture via EEG headset and translated to colours and shape for Anjac's showroom.
Emotion capture via EEG headset and translated to colours and shape for Anjac's showroom.
Behind the scene of numbers design, as a grid, for FDJ Eurodreams official draw animation.
Behind the scene of numbers design, as a grid, for FDJ Eurodreams official draw animation.

Details

Details

Details

Anjac wanted to present its story and offer an exclusive sensory experience to its VIP visitor.

The showroom needed to go beyond static displays, to be a space at the intersection of science, design, innovation and emotions.

Problem

How to design an immersive environment that reflects Anjac’s innovations while offering a cutting-edge experience?

Solution

We created a generative environment powered by EEG headset inputs, translating brain activity into evolving designs displayed in the room, making science personal and immersive.

Moisturizer and products for visitors to use to see in real-time their feeling translated to generative design at Anjac's showroom.
Moisturizer and products for visitors to use to see in real-time their feeling translated to generative design at Anjac's showroom.
Generative design made for Anjac's infinity room, where visitors can interact with the design in real-time using an EEG headset capturing their emotions.
Generative design made for Anjac's infinity room, where visitors can interact with the design in real-time using an EEG headset capturing their emotions.
Generative design made for Anjac's infinity room, where visitors can interact with the design in real-time using an EEG headset capturing their emotions.
Generative design made for Anjac's infinity room, where visitors can interact with the design in real-time using an EEG headset capturing their emotions.
Generative design made for Anjac's infinity room, where visitors can interact with the design in real-time using an EEG headset capturing their emotions.
Generative design made for Anjac's infinity room, where visitors can interact with the design in real-time using an EEG headset capturing their emotions.
End results of the experience, showing emotions captured with the EEG headset, intensity and impact on design.
End results of the experience, showing emotions captured with the EEG headset, intensity and impact on design.
End results of the experience, showing emotions captured with the EEG headset, intensity and impact on design.
Anjac's infinity room.
  • Brand:

    Anjac

    Agency:

    Superbien

    Credits (media):

    Superbien

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