Ray-Ban AI-powered Photocall
// Overview
An AI-powered photobooth that lets users try Ray-Ban Reverse sunglasses and transforms their look into a rock & roll style — recreating the official campaign poster starring Lenny Kravitz, installed at Les Eurockéennes 2024 and in select boutiques.
For an iconic brand like Ray-Ban, every launch must speak loud and true.
For the launch of its 'Reverse' collection, the brand wanted to create a bold, memorable activation that combined tech-savvy innovation in product try-on with cultural relevance.
Problem
How to let customers virtually try new sunglasses in a way that felt playful, engaging, and capturing the essence of Ray-Ban’s rock heritage?
Solution
We built an AI-powered photobooth trained on a custom dataset. With one photo, it applied Reverse sunglasses and transformed users into rock & roll style portraits — recreating Lenny Kravitz's campaign poster in real time: iconic, personal, and instantly shareable.
