Camper IoT fabrication

// Overview

A global 50th-anniversary createch activation for Camper, executed across 43 stores worldwide. We engineered three custom IoT objects that capture and instantly display private, user-submitted messages in real-time.

  • Timeframe:

    6 months

    Tools:

    Figma · Object Fabrication · LED Engineering

    Delivered:

    Brand Campaign · IoT Fabrication · Retail Activation · Interactive Design

Camper Mini Bridge opened.
Camper Mini Bridge opened.
Camper Mini Bridge opened.
Behind the scene of numbers design, as a grid, for FDJ Eurodreams official draw animation.
Behind the scene of numbers design, as a grid, for FDJ Eurodreams official draw animation.

Details

Details

Details

For its 50th anniversary, Camper deserved more than a retrospective.

The “50 Years Young.” campaign needed a physical and digital presence in stores that embodied irreverence, innovation, and interaction.

Problem

How to celebrate 50 years of irreverent design in a way that speaks to today?

Solution

A global 50th-anniversary createch activation for Camper, executed across 43 top stores worldwide. We engineered three unique IoT installations—including LED bars, a transparent screen, and a mini bridge—that brought the "50 Years Young." campaign claim to life. Customers interact by scanning a QR code near the object, instantly sending a private message for real-time display on the physical installation.

Camper store in Paris, Opéra.
Camper store in Paris, Opéra.
Camper store in Paris (Opéra) with LED bars displaying the 50 years young claim of Camper 50y campaign.
Camper store in Paris (Opéra) with LED bars displaying the 50 years young claim of Camper 50y campaign.
Camper store in Paris, Opéra.
Camper store in Paris (Opéra) with LED bars displaying the 50 years young claim of Camper 50y campaign.
Camper shop with transparent LED screen on which customers can send private message to display in the window.
Camper shop with transparent LED screen on which customers can send private message to display in the window.
Camper shop with transparent LED screen on which customers can send private message to display in the window.
Camper 50 plexiglass cube installed in stores, to serve as a custom shoe holder.
Camper transparent LED screen fabrication
3D render of Camper boutique with LED bars installed.
Camper Mini Bridge opened
Camper Mini Bridge IoT object fabricated, where customers can send a private message to display on the LED screen of the object.
Close-up camera shot of never-seen design of winning number.
  • Brand:

    Camper

    Agency:

    Bonjour Lab

    Credits (media):

    From Lighting

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